7 Ways Content Marketing is Like a Relay Race
Just as you wouldn't typically up and run any type of race without some training, the same preparation is required to execute effective content marketing. Here are seven content marketing takeaways...
View ArticleThe Evolution of Audience Targeting: 3 Opportunities for Marketers
More users generating more data means that targeting has the potential to become even more intelligent, but it does not come without its challenges. Here are three areas of opportunity in audience...
View ArticleSurvey Says: Stop Making Assumptions About Your Content
Don't just assume why your content is or isn't working - to really understand what's working and what's not, marketers need to dig in, get their hands dirty, and ask the right questions.
View Article4 Things Search Marketers Can Do to Ensure a Happy Holiday
With so much riding on Q4 performance, paid search marketers should consider product ads, mobile, local and retargeting to come out on top this season.
View Article3 Must-Know Findings About Cross-Channel Attribution
While there have been technological advancements that enable more sophisticated multi-touch attribution models,
View Article3 Lessons Social Advertisers Can Learn From Search Marketing
As the newer kids on the block, social marketers should embrace the opportunity to take a cue from more seasoned residents of the digital world and adopt some tricks of the trade from SEM.
View ArticleEarly Holiday Paid Search Data and What It Means for 2015 Strategy
In today's fluctuating search world, marketers should turn to predictive technology to help them plan for the year ahead.
View ArticleMove Over Mobile, 2015 Is the Year of the Consumer
Spend your time going back to the roots of the consumer you're targeting and let's make 2015 the year we put people first.
View ArticleThe Role of Search and Social for Super Bowl XLIX Advertisers
The digital arena offers a great way to insert yourself into the conversation and capitalize off the momentum, even for those advertisers who couldn't justify budgets for some screen time.
View ArticleThe 7 Habits of Highly Effective Search Marketers
While some of the skills needed to succeed as a modern marketer are evolving, keeping in mind these tried-and true habits will make you a highly effective search marketer.
View Article5 Trends to Watch in the Mobile-First Search Era
In this forward-thinking mobile world, let's look ahead to the five key mobile trends to watch.
View Article6 Content Tips for Adapting to the Post-Mobilegeddon World
Beyond the site and landing page adjustments of a post-Mobilegeddon world, marketers should also be mindful of how to format and align their content for maximum mobile impact and consumption.
View ArticleFour Mobile Dos and Don'ts for SMBs
As Google and Bing change their algorithms to favor mobile-friendly sites, it's crucial for small and medium businesses to become more diligent about mobile-optimizing their sites.
View ArticlePutting Your Product Feed to Work Across Search and Social
Product Listing Ads are key for retailers - not just through Google and Bing campaigns, but across social platforms like Facebook, as well.
View ArticleBeyond Remarketing: Powerful Ways to Leverage Audience Data
There's so much data available that it can be overwhelming. Beyond Google and Facebook, marketers can use that data to develop loyalty, remarketing lapsed customers, and cross-sell.
View ArticleWinter is Coming: How to Prepare for Holiday 2015
The holidays are quickly approaching, and while mobile and cross-device tracking continue to be important, social buy buttons, Instagram ads and Gemini are emerging as new focus areas for marketers...
View ArticleIncreasing App Visibility with Google Play and New Ad Opportunities
In response to mobile consumers' propensity for app use over Internet browsers, advertising innovations such as search apps on Google Play carve out the latest niche in digital marketing.
View ArticleGoogle Shopping: three updates to be familiar with this holiday season
In anticipation of the holidays, Google has made several enhancements to Shopping Campaigns and Product Listing Ads (PLA) to help streamline the experience.
View ArticleGoogle's Q3 earnings: how did mobile search perform?
Google recently released its Q3 earnings, citing strength in overall results and calling particular attention to the mobile search business. How did search perform and what's next for the channel?
View Article
